DevToolsDigest: August 2nd, 2019
This week's digest includes news and resources from AWS, VMware, Dgraph, CircleCI, Dark, Stripe, and more.

Have feedback for us on the DevToolsDigest, or have something to share in the next issue? Email us at [email protected]
The Week in Developer Tools
Although logs are powerful and flexible, their sheer volume often makes it impractical to extract insight from them in an expedient way. Relevant information is spread across many individual log lines, and even with the most powerful log processing systems, searching for the right details can be slow and requires intricate query syntax.
PartiQL is a SQL-compatible query language that makes it easy to efficiently query data, regardless of where or in what format it is stored. As long as your query engine supports PartiQL, you can process structured data from relational databases, semi-structured and nested data in open data formats, and even schema-less data in NoSQL or document databases that allow different attributes for different rows.
Users will have full, native access to the full VMware stack and Google Cloud will provide the first line of support, working closely with CloudSimple to help ensure customers receive a streamlined product support experience and that their business-critical applications are supported with the SLAs that enterprise customers need.
Functions are often short-lived, deployed in large numbers, and invoked more and more frequently as you scale so it's easy to lose track of the flow of events or to pinpoint the root cause for any given error. Adopting serverless can further complicate things. 
Industry Research
The lines between different “levels” of developer are blurry. Ask any senior developer, development manager or technical director what the difference between beginner, junior, mid-level and senior, and chances are, you’ll receive vastly differing opinions.
How people use and buy software has been changing, creating a new go-to-market playbook: product led growth. The most successful product led companies (think Zoom, Slack, Expensify) flip the script on everything from how they design their user experience to how they approach pricing and packaging.
Developer Venture News
Imagine a graph database that's not aimed at the growing graph database market, selling to Fortune 500 without sales, and claiming to be the fastest without benchmarks. Dgraph is unique in some interesting ways.
With over 30M independent jobs run every month and growing, CircleCI has a rich and unparalleled understanding of languages, architectural patterns, code testing patterns, delivery success rates, team practices, and more. They're actively investing in making those insights available to their developer customers, to help improve the health of value delivery for all.
Dark is in the process of coming out of stealth. Their team has developed a holistic programming language, editor, and infrastructure. You write in the Dark language, using the Dark editor, and your program is hosted on Dark’s infrastructure, which lets developers code without thinking about infrastructure, and have near-instant deployment.
From The Heavybit Library
Messaging as The One Source of Truth
Often misunderstood as an exercise you do only for press releases, messaging can be an effective source of truth and a competitive differentiator across your orgs marketing, product, sales and hiring.
One of the most important, but often most overlooked, parts of product-market balance is finding the appropriate pricing and packaging structures for your customers and your business. There are a number of pithy sayings, but as Paul Graham says: You’ve found market price when buyers complain but still pay.
This series has taken us through a number of recommendations to focus on depending on the growth stage of your developer startup, but the thread that remains constant throughout these stages is to think outside your own world to make your startup the best it can be. 
In episode 43 of JAMstack Radio, Brian speaks with Jason Lengstorf of Gatsby. They discuss the new spin Gatsbys putting on theme templates, and the inherent balancing act of catering to the open source community while operating a profitable business.