User interface and experience (UI/UX) are a crucial part of professional, in-depth API documentation. Documentation is the UI/UX of your API and poor consideration for your documentation could make an amazing API look lesser quality.
Each year, OpenView publishes the Expansion SaaS Benchmarks. These benchmarks have proven valuable to the wider SaaS community for founders, funders, and the market to understand how organizational inputs like go-to-market approach, budget allocation, talent, location, and unit economics impact top-line growth.
When it comes to security incidents, it’s not a question of if, but when they will happen. 80% of organizations say that they have experienced some kind of cybersecurity incident in the last year. With this in mind, it’s essential to have a security incident response plan in place before you need one.
Investors are often assessing solutions from the target customer’s standpoint. As a result, and particularly when evaluating mid-market and enterprise technologies, investors are expecting to see a certain level of security posture that will meet the standards posed in the buying process.
Buyer personas are an essential building block for any marketing strategy. Coupled with strong messaging, they help the team focus on a user profile that will yield the most success across sales, marketing, and product initiatives. But personas are can be hard to nail down.
During a session on founder-led sales tactics, Mitch Morando shared how early-stage teams can execute more successful POCs. In this article, learn POC best practices from the session to help ensure that your POCs lead to long-term deals.